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Privacy Statement

This Privacy Statement (“Privacy Statement”) for Sentry Products and Services (“Sentry Products”) describes information that Sentry collects, uses, shares, and stores, including personal information (i.e., information that personally identifies you, such as your name, email address or billing information, or other data that can be reasonably used to infer this information). 

This document focuses on information related to the operation of Sentry products and services, including Sentry Smart Alerts. In this Privacy Statement, the expression “Sentry Products” also includes our Subscription Services as defined in our Terms of Service. 

Our Pledge: 

  1. We will be transparent about the different types of information we collect and 

how we use them. 

  1. We will ask your permission before sharing your personal information with third parties for purposes other than at your request or to provide Sentry’s Products, and to do so only when we think they will provide you with a welcome additional service. 
  2. We will use best-in-class data security tools to keep your data safe and protect the Sentry Products from unauthorized access. 

Your Permission: Permission for data collection and processing. By using Sentry Products, you agree to allow us to collect and process information as described in this Privacy Statement. 

International data transfers: Your personal information may be collected, processed and stored by Sentry in the United States and other countries where our servers reside. Please be aware that the privacy protections and legal requirements, including the rights of authorities to access your personal information, in some of these countries may not be equivalent to those in your country. If you are using Sentry Products in the European Economic Area or other regions with laws governing data collection and use that may differ from United States law, you agree to the transfer of your personal data to the United States and other countries where Sentry operates. 


What information does Sentry Smart Alerts collect? 

Sentry collects the following: 

  • Setup information 
  • Video and audio signals and data 
  • Facial features to enable Familiar Face Alerts feature 
  • Technical information from the device 
  • Shared content 

Setup information: When you install Sentry Smart Alerts, you’ll be asked for certain basic information like your camera name, camera description, home address, ZIP/postal code, as well as where in your home you’re installing Sentry Cam. This information is used to personalize your experience – for example, to tell you which device is triggering a notification. 

Video and audio signals and data: When you enable Sentry Smart Alerts, we store and process images or video recordings from the device caused by motion alerts. The camera manufacturer determines whether an image or video clip is sent to Sentry for processing. This decision is not in the hands of Sentry. In order to improve your experience over time and help troubleshoot any problem you may encounter, we store the images or video clips provided by your camera manufacturer. 

Facial features: Sentry uses facial features to enable Familiar Face Alerts feature. Sentry uses computer vision technology for the purpose of notifying you of human activity. Depending on where you live, you may need to get explicit consent to record people visiting your home.

Technical information from the device: Camera you use may transmit other information, such as, camera name, time zone, which Sentry may use to improve your experience.

Shared content: Any content you post on our social media pages, such as Facebook, Twitter, LinkedIn, YouTube, may be used for customer support and promotional purposes.

What additional information does Sentry collect and store when a user connects a Sentry Product to the Internet or creates an account? 

Email Addresses: When you create a Sentry account, we collect and store your email address. From that point forward, your email address is used for any communications from Sentry. 

Basic Profile Information: Your account allows you to provide certain basic profile information like your name. Names may be shown to others in connection with the Sentry Products and Services. 

How does Sentry use the information it collects? 

We use this information to provide, develop and improve Sentry Products and services, including to make assessments about products. We may use your contact details to send you this information, or to ask you to participate in surveys about your Sentry use, and to send you other communications from Sentry. 

We may also use this information in a non-identified form for research purposes and to help us make product decisions. For example, we use aggregated user information about the number of suppressed alerts to determine the effectiveness of our product. 

We use industry-standard methods to keep this information safe and secure while it is transmitted over your home network and through the Internet to our servers. Depending on your location and type of data, Sentry may process your personal information on servers that are not in your home country. 

In general, for the purposes of applicable law (e.g., GDPR), Sentry is a controller of the information collected in connection with the Products and Services. 

Our legal bases for processing information 

If European data protection law applies to the processing of your information, we process your information for the purposes described in this Privacy Statement, based on the following legal grounds: 

When we’re providing a product or service: 

We process your data to provide and support a product or service you’ve asked for under a contract, including but not limited to delivering our Terms of Service. 

When we’re pursuing legitimate interests:
We process your information for our legitimate interests while applying appropriate safeguards that protect your privacy. This means we process your information for things like: 

  • offering and improving Sentry Products and services 
  • developing new products and features 
  • understanding how people use our products and services 
  • performing research that improves our services for our users and benefits the public 
  • sending you direct marketing and other communications from Sentry 
  • protecting against harm to the rights, property, and safety of Sentry, our users, and the public 
  • detecting, preventing or otherwise addressing fraud, abuse, security or technical issues with our services 
  • maintaining and improving the integrity of our computing systems, and protecting our users’ data security 
  • enforcing legal claims, including investigation of potential violations of applicable Terms of Service 


When we’re complying with legal obligations: 

We process your data when we have a legal obligation to do so, for example, if we’re responding to a legal process or an enforceable governmental request. 

With your consent:
We ask for your consent to process your information for certain specific purposes and give you the right to withdraw that consent at any time. 

In what circumstances does Sentry share my information? 

Under no circumstance do we share personal information for any commercial or marketing purpose unrelated to the activation and delivery of Sentry Products and 

services without asking you first. Period. We do not rent or sell our customer lists. The following are the limited situations where we may share personal information: 

  • With your permission: We may share personal information when we have your permission. One example of this would be if you invite another user to access the Products on your account as an additional authorized user. Another example is if you sign up for programs offered by our partners (e.g., video surveillance partners); if you do this, we may share certain information with the partner. This could include things like images where human activity was found. Yet another example is when you refer a friend to try our products or services.
  • For external processing: We have vendors, service providers, and technicians who help with some of our processing and storage, including helping to answer your questions. They may also assist with monitoring our servers for technical problems. These technicians (as well as Sentry employees) can access certain information about you or your account in line with this work but these technicians are not allowed to use this data for other purposes. We also have strict policies and technical barriers in place to prevent unauthorized employee access to video data. 
  • As part of business transitions: Upon the sale or transfer of the company and/or all or part of its assets, your personal information may be among the items sold or transferred. We will request a purchaser to treat our data under the privacy statement in place at the time of its collection. 
  • For legal reasons: We will share personal information with third parties if we have a good faith belief that access, use, preservation or disclosure of the information is reasonably necessary to (i) meet any applicable law, regulation, legal process or enforceable government request; (ii) enforce Sentry policies or contracts, including investigation of potential violations; (iii) detect, prevent or otherwise address fraud, security or technical issues; (iv) protect against harm to the rights, property or safety of Sentry, our users or the public as required or permitted by law. 

We may share non-personal information (for example, aggregated or anonymized customer data) publicly. For example, as we roll out our neighborhood watch functionality, videos associated with a burglar at one house could be leveraged to identify future suspicious behavior in the neighborhood. We may publish trends about people and vehicle activity in the home or business or its vicinity. This information may also be shared with other users to help them better understand their activity compared to that of the others in the Sentry community, raise awareness about safety issues, or help us generally improve our system. We may also share non-personal information with our partners, for example, if they are interested in providing security-response services or other incentive programs. We take steps to keep this non-personal information from being associated with you and we require our partners to do the same. 

What choices do I have and how can I delete my personal information? 

Sentry generally stores your personal information on Sentry’s servers until you delete or edit it, or for as long as you remain a Sentry customer in order to provide you with Sentry Products. In addition, Sentry may store your personal information to resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws. 

You can access, amend or delete your personal information from Sentry’s servers through the controls in your account. Sentry customers can also request their Sentry data by emailing 



Only individuals aged 18 and older are permitted to act as Owners of Sentry Accounts. Authorised Users must be over the age of 13 (or equivalent minimum age in the jurisdiction where they reside) and may use the Products and Services under the supervision of a parent or legal guardian and only if they agree to be bound by these Terms on your behalf. Sentry Products and Services do not knowingly collect or store any personal information from anyone under the age of 13. 


We use cookies, pixels and tags (which we shall collectively define as “Cookies”) on the Sentry web site for a variety of purposes which are described in this Cookie Policy. By using the Sentry web site you consent to the storing and accessing of Cookies on your device in accordance with the terms of this Cookie Policy.

What are cookies and what do they do?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit the Sentry web site, a computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies.

For further details on cookies, please visit the website All About Cookies where you can find comprehensive information on Cookies.

Consent and blocking of the use of cookies on the Sentry web site

By navigating away from the home page of the Sentry web site and continuing to use the Sentry web site, you are consenting to our use of the Cookies described in this Cookie Policy.

If you do not consent to Sentry using Cookies or, having previously consented to our use of Cookies, you decide to block such use then please read the next section of this Cookie Policy entitled “Blocking our Use of Cookies”.

Blocking our Use of Cookies

You can block our use of Cookies at any time by activating the settings in your web browser. Please visit All About Cookies where you can find comprehensive information on cookie management for a wide variety of web browsers.

What Happens if I Block Cookies?

If you choose to withhold consent to Sentry’s use of Cookies, or subsequently block Cookies that you previously consented to, some aspects of the Sentry web site may not work properly and you may not be able to access all or part of our Sentry web site.

How we use cookies on the Sentry web site

Session Cookies

We use Cookies to allow the Sentry website to uniquely identify a user’s browsing session on the Sentry web site and to allow us to coordinate this information with data from our Sentry web site server.


We use Google’s “analytics” Cookies which, in conjunction with our web server’s log files, allow us to identify unique, but anonymous users. These Cookies can also calculate the aggregate number of people visiting our Sentry web site, the date and time of a user’s visit to the Sentry web site, the pages a user has viewed and the time spent by users at the Sentry web site. This helps us gather feedback so that we can improve the Sentry web site and better serve our users.

Further information on each Cookie is set out in the table below.


Cookie Type


Google Analytics


This Cookie is placed by Google. It enables Sentry to learn information about our users use of the Sentry web site such as the time of visit, the pages viewed, whether the user has visited before and the web site visited prior to visiting the Sentry web site. 

To opt-out please see

Facebook Pixel


This Cookie is placed by Facebook. It enables Sentry to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular it enables Sentry to see how our users move between devices when accessing the Sentry web site and Facebook, to ensure that Sentry’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Sentry web site. 

To opt-out please see

Cookie Pop Up


This Cookie is placed by Sentry. It is used to record when a user of the Sentry web site has viewed the Cookie notice to prevent it re-appearing on return visits.

Most of our cookies expire within 30 days, although our analytics cookies may persist for 1 year. 

Can the Privacy Statement be changed?

Please note that this Privacy Statement may c hange from time to time. We will provide notice of any changes on the website or by contacting you. 

How can I contact Sentry? 

For users in the United States: Smart Home Sentry, 440 N Wolfe Rd #254, Sunnyvale, CA 94085 


If you have any questions, you may submit an inquiry to our support team by emailing